INS Media and Promotional Guide

Analytics & Demographics

Analytics & Demographics

Information:

Website Reach

16,300
Total Users
36,200
Monthly Pageviews
14,150
New Visitors

Social Media Followers

10,300
Facebook
2,820
Instagram
10,870
LinkedIn
1,614
X
25,604
Total Number of Followers
1,320,000
Total Impressions
98,895
Total Reach

Social Media Demographics

35-44
Largest age group
85%
Female
15%
Male

Email Subscribers

38,000+
Email Subscribers
32%
Average Open Rate
6%
Average Click Rate
89%
Clicks Thru Desktop or Tablet

Member Practice Setting

31%
Hospital / Acute Care
13%
Home Infusion
12%
Outpatient Care Centers
5%
Home Care
5%
Other
4%
Oncology
5%
Industry
3%
Education
2%
Critical Care
2%
Infusion Center

Member Position

23%
Staff Nurse
22%
Infusion Staff Nurse
7%
Educator
8%
Other
5%
Director of Nursing
6%
Clinical Nurse Specialist
2%
Consultant
2%
Sales / Marketing

Area of Specialty

38%
Infusion Therapy
21%
Vascular Access
7%
Oncology
7%
Other
7%
Oncology
3%
Critical Care
3%
Education
3%
Medical/Surgical
2%
Neonatal/Pediatrics
2%
Emergency Nursing
2%
Administration

About INS

The Infusion Nurses Society (INS) is an international nonprofit organization representing infusion nurses and other clinicians  who are engaged in the specialty practice of infusion therapy.

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Contact Us

One Edgewater Drive | Suite 209
Norwood, MA 02062

Phone: (781) 440-9408
Fax: (781) 440-9409
Email: ins@ins1.org

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